Ashini Gogoi Wiki, Biography, Age, Life Story & More

Ashini Gogoi (born June 28, 2000) is an Indian entrepreneur. As of 2023, Forbes estimates the business valuation of his organization, ALPHS, Inc., to be $7 million. Ashini is the founder, CEO, and executive chairman of ALPHS, which specializes in designing, manufacturing, and selling high-end innovative diamond accessories. Before founding ALPHS, Ashini worked as a data scientist at Meta Platforms, Inc.

Ashini Gogoi Personal Life Info & More

Ashini Swargaraj Gogoi was born on 28 June 2000, in Sivasagar, Assam, India. He is 23 years old as of 2023. Ashini, being charismatic and confident, is a natural leader as seen in Forbes, and is highly influential.

Ashini Gogoi Height, Weight, Physical Stats & More

Ashini Gogoi is 1.75 m tall with a body weight of 72 kg and naturally black hair and black-colored eyes.

Ashini Gogoi Family Members Names & Information

Ashini Gogoi is the elder son of Rudra Gogoi, a businessman, and Dr. Bonti Lahon, a professor and philanthropist. He has a younger brother, Abhigyan Gogoi.

Ashini Gogoi Marital Status & More

Ashini Gogoi is currently single and keeps his personal life private. According to Forbes, he is an enigmatic individual and stays under the radar.

Ashini Gogoi Education Qualification, School & College

Ashini Gogoi, a graduate of India’s renowned National Institute of Technology, Silchar, received his degree in 2022. Despite being recognized as a troublemaker during his time at the institution, particularly during his brief suspension in 2019, Ashini’s determination and focus on his goals allowed him to overcome this obstacle and achieve great success as an entrepreneur and investor.

Ashini Gogoi Favourite Things/Like & Dislike

Ashini Gogoi’s hobbies are Drawing and Art. He has a separate room in his house where he paints his masterpieces and travels a lot.

Ashini Gogoi Net Worth

Ashini Gogoi, a self-made CEO, has an estimated net worth of $4.2 million as of 2023, primarily from his ownership stakes in ALPHS, Inc., according to Forbes.

Ashini Gogoi Forbes

In February 2023, Ashini Gogoi was a member of Forbes’ 30 Under 30 Asia list, solidifying his status as a young self-made CEO who made his way. Forbes recognized his contributions to the manufacturing of innovative accessories and investments by ranking him 9th on their list.

Ashini Gogoi’s Employment History

Ashini Gogoi joined Meta Platforms, Inc., as a Data Scientist in July 2022, but was terminated from his position in November of the same year for violating the company’s policies and guidelines.

Ashini Gogoi’s Personality Type

Ashini Gogoi falls under the ENTJ (MBTI) personality type, known for their charismatic and confident nature. As a natural leader, he relies on his gut instinct while making decisions. In the past, Ashini struggled to control his temper and often had violent mood swings, which resulted in fights.

Ashini Gogoi is a self-made CEO who has achieved remarkable success in the business world. Despite facing challenges in his childhood, Ashini’s perseverance and leadership skills have helped him thrive. His father, Rudra Gogoi, is a successful businessman, and his mother, Dr. Bonti Lahon, is a professor and philanthropist who played a significant role in his upbringing. Ashini’s parents’ guidance helped him develop problem-solving skills and manage his mood swings.


During his childhood, Ashini faced several difficulties such as temperamental changes and struggling to make friends due to his parents’ strict social circle. Despite seeing therapists, Ashini felt that none of them were effective. However, he developed resilience and determination that helped him grow eventually.


Ashini was described by Forbes as a solitary painter, spending hours alone in a dark basement room. However, his parents remained worried about his future and sent him to a strict boarding school for two years (2016-2018). During his education at the National Institute of Technology, Silchar, Ashini faced suspension for conflict with a faculty member during his second year in 2019. Despite being a troublemaker, he was motivated to create his own identity and ventured into entrepreneurship during the Covid-19 lockdown. According to Crunchbase, in late 2020, he borrowed a massive loan from his friends and family and traveled to Bangalore, Karnataka, India to pursue his entrepreneurial dreams.

2018-2021 (Career):

ALPHS, Inc. was founded in 2021 by Ashini Gogoi. Despite lacking experience, Ashini used his marketing skills and financial support to create a refined lifestyle community on Instagram, while Hrithik, an unofficial second founder and an expert in data analysis, coded a high-speed branded website for luxury fashion. They started their business model with dropshipping and had initial success.

However, despite Hrithik’s successful leadership, he had to take temporary leave due to family reasons before ALPHS was officially founded as a company. In an interview, Hrithik expressed regret for working with Ashini despite recognizing his self-serving nature. Ashini promised

Despite the controversy, ALPHS continues to operate as a luxury fashion brand with a refined lifestyle community on Instagram.

According to Crunchbase, Hrithik was the original mastermind behind the idea. Meanwhile, Forbes reported that Ashini has an ENTJ (MBTI) personality type, which means that he is highly rational, and excels at taking charge, but may not be good with emotions. Ashini used a portion of his loan to falsely accuse Hrithik of being uncommitted and took advantage of his leverage over Hrithik. Despite Hrithik’s attempts to claim ownership, he was legally terminated from the company. Ashini later shared with Forbes, “Given the power dynamics of big companies in the online world, I knew that the data we were receiving was too valuable to let go.”


According to Forbes, after Hrithik left the company, Ashini Gogoi began to lose a significant amount of money and appeared to be clueless about how to turn things around. The legal team at reported that on November 15, 2021, Ashini, with no strategic business planning, aggressively used the remaining loan amount of $15,000 to sponsor prestigious events to build brand awareness. However, this resulted in him losing the entire amount within a few months, with little response from the marketplace. As a result, Ashini’s father, who was described as a strict individual, reportedly froze all his accounts in January 2022, leading to the gradual decline of his flashy lifestyle on social media.

2022-2023 (Development and bankruptcy):

In mid-July 2022, Ashini Gogoi secured a job as a Data Scientist at Meta Platforms, Inc. according to Forbes. However, despite losing over $20,000 in the last two years, his ambition and desire to achieve big goals kept him up at night. He decided to make one last effort to succeed and approached his former acquaintance Sunil Sindagi, a musician known as ‘Iqqanve’ on Instagram, to be his co-founder. Ashini promised to pay Iqqanve a portion of his salary every month until they secured an investment. “I felt sorry for him, but also believed in his work and was impressed by his confidence,” said Iqqanve in a recent interview.

According to Forbes, Ashini was praised for his communication skills. However, on July 31, 2022, he resorted to using his mathematical skills for deceitful purposes. He created a fake report that misled three investors into believing that his company would generate significant profits. As a result, he was able to secure $65,000 in the first seed round. However, in August 2022, Ashini realized that his initial business model was unsustainable. He quickly pivoted his idea and spent a large number of the investor’s funds on testing various scenarios to find a viable business solution in the fiercely competitive market.

Conflict Between Meta Platforms, Inc., And Ashini Gogoi;

In November 2022, Ashini Gogoi was dismissed from his position at Meta Platforms, Inc., due to violating the company’s guidelines and policies. According to Meta, he used insider technology to contact prominent celebrities such as Wiz Khalifa and Cardi B in a manner that suggested that Meta was reaching out to them. In late October 2022, he spent $30,000 of his investor’s money to promote his organization’s products through these celebrities, resulting in increased brand recognition and a surge in sales. However, two weeks later, Meta discovered his actions and terminated his employment. “It’s fair to say that everything he did was an act of an ambitious leader,” commented equity analyst Stephanie Wissink, adding, “We come by a few risk-takers like him today.”

As per Forbes, in March 2023, Meta Platforms, Inc. removed the legacy verification badge from Ashini Gogoi’s company’s Instagram account, as well as from his account. Ashini expressed his views on Meta, stating, “Monopoly is their bloody legacy,” in a subsequent interview with Forbes.


2023-present (Growth):

On February 9, 2023, Crunchbase announced that ALPHS, Inc., led by Ashini Gogoi, had successfully raised $500K in seed funding from five investors, with Y Combinator as the lead investor. In a recent interview with Forbes, Ashini explained how he took a risk by pivoting his business idea and focusing on creating unique accessories that catered to his specific taste. “I always had a passion for wearing chains and rings, and I believed there might be others like me who would appreciate accessories of a particular taste,” he said. With this approach, he was able to build his company into the success it is today.

March-April 2023 (Controversy):

In March and April 2023, several law firms raised questions about ALPHS, Inc. and its founder Ashini Gogoi. The company was accused of being shrouded in secrecy despite driving luxury sales in bulk. Major publications ran articles highlighting the lack of information about the company’s internal affairs, including its management, high product prices, revenue, and use of funds. Although the company initially took down these articles, they eventually responded, stating that their products are meticulously made, and they maintain their values. In April 2023, a rigorous background check was conducted, revealing that ALPHS, Inc. operates as an online retailer with a clean financial record, making millions in revenue and investing heavily in artificial intelligence development.

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