Technology is already the central axis in most economic sectors: from construction to health, through food production. For this reason, identifying technological trends is key in the strategic planning of organizations that want to remain relevant in an increasingly connected and smarter environment.
As Artificial Intelligence creates new possibilities for personalization and monitoring through the collection and processing of user data, markets are experiencing disruptive changes that need to be addressed by companies from a strategic perspective.
To be able to do it successfully, it is essential to take into account where technology is advancing and how its behavior modifies a user who is increasingly used to living with technological advances that make his day-to-day life easier and more sustainable.
A group of expert market analysts in technology has carried out a study based on the research work carried out in recent months, crossing the information on the most disruptive technological advances and identifying the 9 outstanding technological trends for 2021.
It will surely be very useful for you to identify the keys to take into account during the strategic planning process of your business.
Hyper-customization of everything. The more information collected about a person, the safer companies are to understand him and to be able to offer him products and services that better satisfy what he wants and needs.
In the remainder of 2021, we will see how collaborations between different industries increase to cross data and better understand users, offering them products that are more tailored to their tastes and needs.
This customization will not only inspire new product features; it will also be used in defining new preferences for services that would otherwise be “one size fits all.”
Technology for Seniors
Smart homes for the elderly. Older people today are much more comfortable with technology than they were ten years ago. Despite this, if the monitoring depends on the information provided by the user, the technology will not be useful in many cases.
Therefore, the trend is passive surveillance of the elderly, which, for example, recognizes the quality of blood flow through the color of the skin and determines the need for mediation or health care due to the tone of voice or the presence cough. It is technology that can also detect moods and the convenience of notifying a family member. And all this, without the person doing anything special, just observing some of their vital signs and behavior changes.
Shopping in Style
Shopping centers are going out of style, but the “moment of purchase” is still in force. Maybe traditional outlets are getting out of date, but “shopping” is still as popular as ever. What they are changing are the channels that buyers use. So companies like the American department store Walmart.
They have already patented virtual reality applications that allow users to buy as if they were in one of their stores, while a robot collects all the products and sends them home. Or VTC companies (such as Cargo or Uber) that already incorporate a small stock of products in their vehicles that they offer through a digital catalog to users during the journey (which lasts an average of 30 minutes).
These products are, for example, healthy snacks, mobile chargers; They are new and creative digital marketing channels that will increase in importance in the coming months.
Enhanced GPS Location
Maps applications (Google and Apple) evolve to be smarter and more powerful. There is much more potential on Maps than its ability to tell us the nearest bar or gas station. In the future, Maps is going to recommend a restaurant based on our old preferences, it is going to put us in touch with friends who are in the area or it is going to recommend avoiding places with high levels of pollen if we are allergic, among others.
Home delivery will be automated before passenger transport. Autonomous driving is not yet a reality, however, it is very likely that we will soon see automated home delivery of products. Driverless human transport is unlikely to develop because it involves many risks. On the other hand, the proximity delivery of certain products – such as food – can be done with smaller, slower, and less fuel-efficient vehicles, greatly reducing delivery costs. Not only fuel (most will be electric vehicles), but also those related to labor.
Technology has already infiltrated our daily lives, and from now on it will also be incorporated into our rest. Not just smart mattresses and pillows, in the coming months we will attend the launch of numerous devices that seek to improve the quality of sleep, either by monitoring vital signs to identify sleep patterns or activating audios with meditation or breathing instructions to listen to them while we sleep.
Electric car manufacturers diversify their offering with lifestyle products and services. Buying an electric vehicle is an ecological decision for some and a luxury for others. The time a user must wait while charging their vehicle’s batteries (which can last from 30 minutes to 2 hours and is the main reason that many owners of combustion vehicles are not willing to switch to the electric car).
It becomes a new leisure time that some manufacturers are taking advantage of to diversify their offer of products and services: restaurants, shops, kindergartens and even spaces to take a nap. As electric cars prevail over combustion cars, their manufacturers, to be competitive, are going to have to sell it all – the luxury, environmentalism, and associated lifestyle.
Technological knowledge is increasingly valued and insufficient. Technology advances fast, more and more. And universities do not always impart the knowledge that companies demand. There is a gap between the university and the company that is difficult to bridge.
For this reason, more and more technology companies are organizing training programs in which the specific knowledge they need from their employees is imparted. This trend will probably not mean the end of universities, but the emergence of new training channels, much cheaper for students, more practical and better adapted to the needs of companies.
Blazing Health Care Systems
The home becomes the new health center. The lack of affordable and always available medical care is one of the main problems facing today’s society, especially in rural areas or remote from big cities.
Tele-medicine can largely solve these problems and there are already many start-ups working on “home kits” for monitoring and diagnosis; also developing forms of contact with specialists who can virtually visit and prescribe medication and designing systems to provide the necessary medication at home and renew it automatically.